Monthly Archives: July 2012

Why is your brand important?

Your brand is alive; it is a living and breathing organism, much more than just a logo. Your brand is something that helps drive your company. Customers are motivated to visit a company because of a brand. Great branding builds customer loyalty and can even motivate employees to work harder, because they feel that they…
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Our quest for the perfect princess crown

Last month I had the opportunity to work on a project for American Fork Hospital and Utah Valley Regional Medical Center. They were set to sponsor an upcoming Healthy Princess Festival to be held at Thanksgiving Point for young girls (under the age of 10). What they needed were bedazzled princess crowns, ones that were…
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Alexander’s acquires Codella Marketing

Firms merge to create full-service marketing communications agency In a move that creates a new, integrated marketing firm in Utah, Alexander’s has purchased Codella Marketing to add expertise in online marketing and public relations to its roster of services. The newly combined firm, Alexander’s, delivers concept-to-completion corporate marketing services — everything from printed collateral and…
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