Monthly Archives: July 2013

How Print Can Coexist with Generation Y [white paper]

Too often we assume that the young adults of our world (Generation Y, also referred to as Millenials) only engage with digital media. This group of people, generally classified as those born between 1977 and 1995, actually do engage well with print media, but in a different way than past generations. The trick with Gen…
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4 Things you should know about the HP Indigo digital press

Perhaps you’ve heard your print or marketing consultant tell you that your job would be printed on the HP Indigo digital press, as if you were supposed to get excited about such great news. As in most industries, there are terms and technology that aren’t easy to keep up with, and quite honestly, print and…
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Is SEO dead?

Sources all over the internet either laud the effects of SEO, or claim that it’s dying out. If the SEO optimists are correct, ignoring search engine optimization could hurt your business or brand. But if the SEO pessimists' theories prevail, you could be wasting a lot of time and money on optimization efforts. So who…
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A marketer’s guide to Pinterest [infographic]

Pinterest, one of the foremost traffic-driving social networking sites is not just for stay-at-home mothers pinning recipes and design ideas. Brands and companies are embracing the site as an effective marketing tool, and you should consider doing the same. However, delving into and setting up new profiles on social networks can prove daunting to those…
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