Monthly Archives: January 2014

Why online video marketing is a must for you and your business [Infographic]

At Alexander’s, we’re working on improving and building our content creation toolbox with more online video marketing. We’ve found online video to be one of the most successful elements of our client’s marketing plans, so it’s no surprise that in today’s digital world, video marketing provides higher audience engagement than any other medium. Our friends…
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How do you measure content marketing? [infographic]

Today we're sharing an infographic that breaks down methods of measuring the value of content marketing. Our friends at BrandPoint offer three ways to measure your content marketing success: Awareness Consideration Conversion Content marketing is projected to be one of 2014's best inbound marketing strategies, so take a minute to read through this infoposter. Measuring…
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4 HTML Basics to help every marketer

Whether you work in the marketing field or you simply want to update your personal blog or website, knowing the basics of HTML can eliminate a lot of headaches. Most people are a little intimidated by the thought of trying to learn how to code a website, but HTML is lot simpler than you think.…
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