Monthly Archives: January 2014

What’s so great about white ink printing?

So what’s the deal with white ink printing technology? At Alexander’s we’ve found that most customers are unfamiliar with the creative design possibilities that white ink presents. Until a few years ago, any request to print a light color on a darker hued substrate presented printers with a difficult and relatively expensive process. Printing white…
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4 Ways to make your direct mail campaign flashy and effective

The beginning of a calendar year is a great time to think about your marketing strategies and direct mail campaigns. Ever year Alexander's helps lots of customers with strategy, design and executions of direct mail campaigns. So, before you get too far into your 2014 marketing planning process, consider these 4 ways to add flash and…
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The changing world of PR

It will come as no surprise that the PR industry has experienced some drastic changes in the last decade. We can attribute much of that change to the emergence and success of social media. Roughly 19 billion users login to Facebook each month and Twitter boasts 232 million monthly active users. Not long ago public relations professionals were…
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