Monthly Archives: April 2014

Why using paper will make Earth Day 2014 more meaningful

With Earth Day coming up, we’d like to share an infographic from Two Sides that illustrates ways the paper and printing industry help to conserve energy and protect our environment. The printing industry gets a lot of flak for harming the environment and depleting natural resources, but we want the world to know, that those…
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Why you should have a printed version of your book

The following post is from Brittany Deal, the author of  "Savvy Girl, a Guide to Wine." Brittany's "Savvy Girl" books aim to create one “go-to” source for rich, yet concise, knowledge on the topics women care about. Brittany prints her books with Alexander's.  Four years ago, while reading an eBook on my Kindle in the middle…
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Miles apart: How women and men use social media and mobile [infographic]

Bill Cosby once said, “men and women belong to different species, and communications between them is still in its infancy.” If Bill Cosby is right, then individuals, brands and businesses should look for improved ways of marketing to a mixed-gender demographic. The infographic below, from our friends at Ruby Media Corporation, presents some great insights on where…
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Printing 101: The substrate strengthens the message

We live in an increasingly digital world where print has the potential to stand out from all the clutter of digital messaging. Print can send a unique message to your target audience or prospects that you just can’t accomplish with a digital marketing piece. But even if you choose to use printed materials as part…
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