Monthly Archives: October 2014

300 years before pantone colors…

"Pantone colors" as we know them today were created by Lawrence Herbet in 1963... or so we thought. It turns out, go back more than 300 years and a Dutch artist named "A. Boogart" put together an instructional book explaining how different amounts of water can change the hues and tone of colors used in water…
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Custom View-Master discs for a trade show

Thanks to some gifted marketers and designers at HireVue, working in tandem with our creative consultants and print production teams at Alexander’s, we put together a fun, creative trade show marketing campaign. HireVue provides the world’s first job candidate and interviewer recommendation engine. They came to us with a promotional idea for an upcoming trade…
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Print on wood this holiday season

At Alexander’s we are passionate about the holidays. From Halloween to Christmas we enjoy inviting the excitement of the holiday season through festive decorations. You probably have standard paper decorations stored in your attic or garage right now, but we hope this year you try something a little more fun and different, like custom holiday…
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Alexander’s installs third HP Indigo digital press

As a result of its record-breaking September, and consistently exceeding print production capacity, Alexander’s will become the fourth Utah commercial printer with three or more HP Indigo digital presses. “Perhaps our focus on the customer experience is why in September we had our best month in our 35-year history,” said Jeff Alexander, CEO of Alexander’s.…
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