Monthly Archives: June 2015

How print advertising engages the senses

Have you heard someone mention that they like reading books for the smell? Or the texture of the pages? It's funny how we categorize print as a strictly visual medium when in fact there is much more to it than just ink on paper. Print is useful for businesses because it helps their advertising and…
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What you need to know: Point-of-Purchase Displays

Why Do I Need a Point-of-Purchase Display? Point of purchase displays (POP displays) are simply a creative way to draw attention to a new product, service or to promote a special events. It is one of the few moments when all the elements of a sale (consumer, money, product) come together. POP displays can be powerful visual manifestations of…
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