Monthly Archives: August 2015

Why Direct Mail Makes the Most “Sense”

Even with the constant advances in communications technology, direct mail is still preferred by businesses today. Given the facts, it is clear why: Direct mail produces a reliable ROI Results are measurable and accurate Direct mail engages all five senses Along with all of the financial benefits, direct mail is preferred because it creates an…
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Pick the All-Star! Increasing Customer Loyalty

Before we get to deep into this post, we must ask you, "How many rewards cards do you have on your person right now?" This includes key chains, punch cards, gym passes, grocery, department store, etc. Personally, I counted about 6 but that doesn't include the stack I have on my dresser at home. One…
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Common Printing Terms and Jargon

Everyone has a set of terms or jargon unique to their business, and the same is true for printing. Printing terms or printing jargon are so common to us here at Alexander's, that sometimes we throw around words, forgetting that not everyone is familiar with their meaning. You may notice us using unique jargon such…
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A Brief and Bloody History of Paper

Tissues, cereal boxes, newspapers, and cardboard boxes. What do these random items have in common? The fact is, they're all made from some form of paper. Paper is used so often, we take it for granted. Books, notebooks, signs - all would be impossible without paper. But the facts show that paper has a surprisingly…
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