Monthly Archives: October 2015

Creating Appetizing Print Menus

When someone sits down at a restaurant, they aren't just ordering a meal, they are ordering an experience. More often than not, that experience begins with the menu. Make a great first impression by designing print menus that will fill your visitors with anticipation. Use Color There is a strong link between color and appetite.…
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Color Mistakes to Avoid in Advertising

Colors are powerful and they subconsciously effect the choices we make each day. Using color in design not only means knowing what colors to use, but knowing what colors NOT to use. Avoid making these color mistakes in your advertising: Colors That Are Too Similar This is most important to remember when layering colors. If…
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Using Color in Advertising

In a study called, Impact of Color in Marketing, researchers found that up to 90% of snap judgments made about products are based solely on color. Though the reasons people make purchases based on color are up for debate, the fact remains that color in advertising and branding has an important role. Colors can create responses in people…
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Will It Print? | A Digital Image Checklist

Converting a digital image to print takes a lot more than just plugging in a flash drive and hitting the print button. There are a lot of things that must happen to a digital image if the print version is going to come out alright. Before you print, be sure to check that your digital…
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