Monthly Archives: March 2016

Creative Print Ads That Hold No Punches

At Alexander's, we strongly believe that there are no limitations to the impact print can have when done right. Creative print ads can be some of the most compelling visuals, but those that do it right know that good print advertising isn't just a way to catch the eye. It is a way to create…
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Authors: Why Knowing Target Audience Really Matters

Authors write to be read. Who are you, consciously or subconsciously, writing your book to? In the beginning, many authors write for an audience of one: themselves. However, as writers prepare a book for publication, it becomes necessary to ask yourself: who do you hope will read your story? Answering that question will help you…
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4 Sticker Design Tips

The Power of Good Sticker Design There are many collateral items out there that businesses can use to send a message or capture attention. The real challenge is knowing when to use what and where and how to use it. One of the more underestimated print items is the sticker. With a good sticker design, you'll have…
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Use Print to Leverage Your Personal Brand

The term "personal brand" has been used quite frequently in recent years. YouTubers, social media marketers, bloggers, and more are establishing their online presence with unique personality and pizzazz. But the truth is, the concept of personal branding has existed for years and while it is easy to see the way people are using digital…
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