Monthly Archives: May 2016

The Secret to Business Card Design

Your business card design says a lot about you. It determines what you're focused on, whether it be professional, fun or creative. The contact information and social media channels you provide on it not only gives others your correct information, but provides a channel for people to venture to learn more about you, your business,…
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BIG Ideas: Saxton Horne’s Life Size Yeti Cutout

When Saxton Horne Communications came to us with a vision in mind for a car dealership, we knew we had to deliver something amazing. Saxton Horne is a full-service advertising and communication agency with a large portfolio of clients, including the Salt Lake Bees and Hi Chew Fruit Chews. Their client for this exciting and BIG- in…
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Digital Design 101: CMYK and RGB Color Modes

If you are designing anything that will either be published online or printed, you need to know how the two most common color models, CMYK and RGB, work. Long story short: RGB is for screens, like websites or televisions, and CMYK is for print collateral. At Alexander's we use both color models, and understanding the…
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Customer Celebration: Fiestas in Kits

You might remember reading a few posts about Alexander's customer celebration awhile back. To refresh your memory, we decked out our building with Cinco de Mayo everything! From the signs and posters to the foamcore cactus directional sign and mariachi band, Alexander's transformed into a Mexican cityscape overnight. This was all thanks to our print materials and hard…
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