Monthly Archives: June 2016

The Psychology Behind Color and Emotion

There is a unique psychological understanding between colors and emotion. Look around you. What do you see? What colors are in your surroundings? How do they make you feel? If I told you that the room you are in influences how you are feeling, that statement probably wouldn't surprise you. But what if I asked you…
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What’s the Big Deal with Digital Printing?

"Big Deal" is actually a very apt way to describe digital printing. With all the benefits digital printing has to offer, it's no wonder that so many people are opting for digital printing compared to offset printing. Fast Unlike offset presses, digital presses have minimal set-up. By reading digital files, digital presses can do same-day…
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Staying Organized in a 45,000 sqft Facility

Alexander's print production team works six days a week around the clock. And to make matters more interesting? Our facility is 45,000 sq ft and full of paper substrates and various printing equipment. How does a building so large and productive stay so organized? The answer is simple: print. Organization is Key Being and staying…
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How to Pair Fonts Perfectly

We pair fonts constantly at Alexander's. From printing marketing collateral, such as signs, brochures, and shirts, to designing web content, such as featured images and virtual logos, we are always dealing with typography. We know how confusing it can be to pair fonts, but we also recognize how important it is to pair fonts that work well together. If…
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