Monthly Archives: August 2016

The Indie Author’s Guide to Offline Book Marketing

Last week, we discussed ways independent or self-published authors could market a book online. Now, we're taking a look at several great offline book marketing tactics. Use an Eye-Catching Cover Just like with online marketing, for offline marketing, it's imperative to have an eye-catching, professionally designed cover. Otherwise, if the cover looks cobbled together, readers…
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The Indie Author’s Guide to Online Book Marketing

Marketing a book doesn't begin after the book is printed - it should start before. To help your book succeed, not only do you need an author brand, but also powerful marketing before the book is released. Keep these tips in mind for great online book marketing: Use an Eye-Catching Cover Selling a book begins…
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The Best Book Cover Design Tips

We've been told to never judge a book by it's cover... but we all do it. Book cover design is a make or break¬†factor in making good sales. If it's not pretty, unique or attention-grabbing, no one is going to purchase the book. Authors today need to have the outside of the book be as…
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Why Paper Rules Over a Digital World

Paper is thriving in today's digital world. But why? And how? Despite the "print to digital" transformation schools and organizations have indulged in within the last decade, neuroscience suggests that paper offers unique advantages in making lasting connections with our brain. That's good news for marketers all around! So why is it that paper rules?…
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