Monthly Archives: November 2017

Alexander’s in Printing Industries of America: The Magazine

Alexander's made the headlines again! Or, more accurately, the cover of Printing Industries of America: The Magazine. Check it out! Jeff Alexander and his sons Nick and Charlie pose in front of our HP Indigo 10000, advertising a study PIA did on our business. Printing Industries of America PIA is the largest graphic arts trade association,…
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Christmas Cards for Designers

If you're a designer, you have a different standard for your printed Christmas cards. You know your design is top-notch and unique for you, whether part of your company or as a personal project. With such high-quality products, you'll need a printer who can meet your needs. Alexander's can help! Come to us with your…
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Print Marketing Automation

  While marketing automation is all the rage many marketers struggle to incorporate print marketing automation into their campaigns.  A recent study indicated that marketing automation usage spiked 150% over the last three years. CRM and related automation platforms were previously too expensive for mid-sized and small businesses. These tools have made sending digital communications…
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Automation and Facing the Fear of Change

Many printers are reluctant to invest in automation. Why? They fear change. According to The Print Media Centr's Deborah Corn, "[Printers] are fine with the way things are because they aren’t willing to tackle the hurdle of overcoming change.” But change is necessary for growth. And growth, painful though it can be, is necessary to helping…
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