Blog

Laser-Cut Halloween Lanterns

Check out these incredible Halloween lanterns, designed by one of our own team members! Each one of them has a unique design on two sides that appropriately capture the eerie (but not too scary) side of the holiday. [caption id="attachment_21993" align="alignleft" width="282"] The side design for all the lanterns.[/caption] Design process Our team member wanted something spooky-looking…
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5 Advantages of Creating a Marketing Calendar

Marketing calendars are essential tools for any business. They're fluid but organized, there to help you manage your campaigns through a month, a year, or even longer. Whether you use Excel, Google Spreadsheets, or another program, these turn your hours of marketing planning into a simple, coordinated resource. Here's why you should be creating an updated,…
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Tips for a Successful Black Friday Sale

With November so close, it's time to begin preparing for Black Friday! This unofficial holiday is vital to many businesses. That extra boost helps keep us all "in the black." However, it's important to do it right! Here are our tips for how to make your Black Friday successful. Online Offers While plenty of shoppers show…
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Why Physical Invitations Win Over Social Media Anytime

Social media invites are certainly convenient. With the amount of time we spend on our phones and computers every day, it's easy to send and receive these notices instantaneously. However, they don't work for everyone. Physical, printed invitations have several advantages over digital. Here's why you should be sending printed invitations for weddings, parties, and events…
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Alexander’s 2018 PrintROCKS! Awards

What's not to love about what we do? We want to share that with the rest of the printing industry and with you. Every year, we submit our pieces to various print competitions, including PrintROCKS!, part of PPI Association. PrintROCKS! showcases awesome print from companies in Alaska, Hawaii, Idaho, Montana, Oregon, Utah and Washington. This year, we…
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Printing For Halloween

How better to get into the "spirit" of Halloween than to have fun reminders of the season? Alexander's Print Advantage is kicking off this October right with themed print. Want to get in on the festivities? Here are some of the things we're creating this year that you can use for your own business! Office…
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Marketing for Halloween

Whether or not there's a telltale chill in the air, fall is coming up fast! Halloween appeals to a wide range, so now's the time to target that extensive audience with well-thought-out marketing campaigns. Here's how you can plan your marketing around the spooky celebrations in October. Giveaways Halloween is well-known for being a giveaway…
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Marketing Your Etsy Business

As of 2017, there are over 1.93 million sellers on Etsy! Are you ready to join them? It's not likely you'll gain much business if you don't enact careful marketing plans and techniques! But it will require more than just posting on social media every so often. Once you've found out who your ideal customer is and…
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A Leader in Web-to-Print

Web to print continues to grow in the print industry, and the model used by Alexander's has attracted the attention of Printing Impressions. This resource is the "most influential and widely read" in America's printing industry, so to gain their attention is something Alexander's is proud of. We're happy to share our success with you!…
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Customized Stationery and Greeting Cards

Remember when you used to write and send handwritten letters? Email may be efficient, but handwritten mail has an undeniable, personal touch. Even younger generations have to agree--it's nice to get a piece of physical mail written especially for you. Get that feeling back by creating custom stationery! Stationery These are two gorgeous examples of printed paper…
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