Blog

TOMS Uses Postcards for Branding

Printers like Alexander's love to see companies get creative with postcards. Top brands invest heavily in market research to determine what the most effective ways are to reach their target audiences. In a recently published article from the the "WhatTheyThink?" newsletter; Let's Hear a Round of Applause for TOMS! it talks about TOMS excellent branding strategy.…
Read more

Efficiency in Book Printing: Our New Horizon SmartStacker

Introducing our new Horizon SmartStacker! CTO Dan Mortimer goes over all the benefits of this new machine. https://www.youtube.com/watch?v=OWoY6rL5EqQ&feature=youtu.be Efficient Book Printing We acquired this SmartStacker to keep up with the demand from some of our customers who had unusual book sizes. Unusual book and product sizes in general lead to smaller runs. Though Alexander's specializes in…
Read more

Alexander’s In the News

When a company pushes hard for innovation like Alexander's, they're bound to catch attention. We've made headlines multiple times, grabbing the attention of industry professionals and resources like Printing Impressions, PIA, and Printing News. Check out our most recent interviews, publications, and other national news! Magazines and Blogs A Leader in Web to Print Printing Impressions reached…
Read more

Interview with PI World: “The Right Destination in Turbulent Times”

This week, Alexander's caught the eye of Printing Impressions, which covers the trends and technologies in the printing and graphic arts industries. Over the years, Alexander's has changed its course to reach "exciting and profitable destination[s]." We've benefited from altering our course and pushing ourselves ever higher in a changing, sometimes-risky industry. But we're willing…
Read more

Why Direct Mail Marketing is Not Dead

Direct mail has been around for a long, long time. From the mail delivery system of the Incan Empire to the start of the United States Postal Service 322 years ago, people love to send and receive mail. So why is it that in the past few years, digital posts and blogs insist that direct…
Read more

Christmas Gift Box and Card 2018

It's Christmastime at Alexander's! That means our busy elves are working to create the best printed gifts and cards possible. We've turned our warehouse virtually into the North Pole to get ready for the holidays. Check out this video to see everything in our Christmas campaign! https://youtu.be/6xPgcu0bPlw   Gift Box Look how beautiful this box…
Read more

Who’s Hungry? Pizza Box Marketing Campaign by Divvy

What gets people more excited than pizza? Especially if it's delivered straight to you? Pizza gets everyone's attention. That's why we decided to use it for our Divvy campaign inviting potential clients to participate in a demo of Divvy's services. We'd like to introduce you to the first wave of a marketing campaign from Divvy by…
Read more

How to Use Your Marketing Calendar Effectively

You already know you need a marketing calendar for your business to succeed. But it's not enough just to create one; you'll need to use it right to make it truly effective for your business. We're sharing our tips on how to utilize your marketing calendar for top-notch marketing campaigns. Pair It with Tools Sprout Social…
Read more

UVU Season Pass Box

The UVU men's basketball team has begun to attract notice. Their team goes above and beyond expectations in college basketball. Now, this university is doing the same with their marketing! Utah Valley University wanted to create a special swag box for their season pass holders, and who better than Alexander's to  accomplish it? Check out…
Read more

Amazon Prints Toy Catalog

Amazon's Holiday Toy Catalog With the turmoil Toys R Us has seen this year, Amazon is bound to be the single biggest toy supplier for the upcoming holidays. But despite their digital dominance, they are not relying only on their website this year. Amazon's first-ever catalog, "A Holiday of Play,"  recalls the former toy giant's…
Read more