Book-Trends

A new year means new opportunities! If you are an independent or self-publishing author, be sure to keep on top of the anticipated, upcoming trends to insure your book’s success.

Print is Not Dead

You’ve probably heard the ongoing debate of whether or not print is dead. For the past couple years, book sales have dropped and risen in a continuing cycle, but the overall numbers show that printed book sales have pretty much plateaued. While print is no longer the only option for your books, it is definitely an option that should not be ignored.

Stronger Ebook Design

Did you know most  ebook readers prefer to read on their phones? If you are planning to self publish with ebooks this year, be sure to optimize your text for easy phone visibility, and definitely invest in a cover design that looks good both as a printed books, and on tiny phone screens.

Online Marketing is a Must

Whether you focus on Print books, Ebooks, or some mixture of the two, marketing remains an important factor in the success of all books. The reason? Visibility. People can’t buy what they don’t know exists. Marketing online allows you to reach a wider, global audience. Not sure where to get started with marketing? The Divvy by Alexander’s blog always has great marketing tips for businesses and social media (and self-publishing means you are running your own business!)

Looking for a way to get some copies of your book printed in 2016? Contact us in the form below. We have short run prints that allow you to print anywhere between a couple dozen, and a couple thousand of your book. With our new, digital MGI machine, we can even add varnish or foil to your book’s cover.

Alexander's

Alexander's

Alexander's is a full-service print and fulfillment and marketing communication firm in Lindon, Utah.

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