Today we’re sharing an infographic that offers 5 reasons print is not dead. You may hear marketers, tech gurus and big companies say that going paperless has saved them money and helped the environment, but it’s time to inspect the facts behind these ‘paperless’ statements. We’re here to tell you print is not just alive and well, but it’s also an extremely effective marketing tool.

Print markets are still growing, but that doesn’t mean forests are declining. In fact, only 11% of the world’s forests are used for paper (compare that to 28% for lumber; 53% for fuel), and private landowners plant an average of about 4 million trees every day, which is 3-4 times more than they harvest. If these stats from The Value of Print aren’t convincing enough, know that regardless of its environmental footprint, print is one of the most effective marketing mediums.

Print cuts through today’s digital clutter and noise to make a lasting impact. Print is tangible, engaging, effective versatile and eco-friendly. Take a look at the infographic below to see why you should be incorporating print into your marketing mix.

For more information on integrating print and digital marketing, check out our other blog posts below.

Why digital marketing needs print 

Integrating digital technology into your print marketing

Why you should be using print to market to Millennials

Alexander's

Alexander's

Alexander's is a full-service print and fulfillment and marketing communication firm in Lindon, Utah.

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