As Google evolves and experiments with search, the most important thing you and your business can do to ensure your website ranks well through search engines is to create relevant content.
The world of SEO changes constantly, and despite what your SEO guy tells you, no one really knows how Google constructs their search algorithm. Google wants to give online users exactly what they’re looking for, which means Google is pulling in the most relevant information and content based on what the user enters into search. As far as we can tell, these search algorithms are based on who you are, where you are, what you read, what you click, who you’re connected with, and so much more.
We’d advise that you don’t dump too much time into those ‘foolproof SEO tactics’ because they really aren’t all that foolproof. Sure, strategizing smart keywords, building links, using meta descriptions and proper titles and tags all contribute to better search engine optimization, but when it really boils down to it, relevance is what matters.
As Google evolves, so will your business which means the best way for you to keep up with SEO and your customers is to produce relevant site content. Depending on your business or the purpose of your site, this content will differ, but we believe that integrating a blog into your site provides you with a strong platform to post updates and deliver that relevant content—whatever it may be.
Don’t abandon you SEO efforts all together. Just be sure that you build relevance into your site so that as the world of SEO changes, you stay ahead of the curve.
If you could use help producing and publishing content for your business, contact us. Our team of skilled writers can help you stay relevant in the world of search engine optimization.
