Blog

Print Marketing Automation

  While marketing automation is all the rage many marketers struggle to incorporate print marketing automation into their campaigns.  A recent study indicated that marketing automation usage spiked 150% over the last three years. CRM and related automation platforms were previously too expensive for mid-sized and small businesses. These tools have made sending digital communications…
Read more

Automation and Facing the Fear of Change

Many printers are reluctant to invest in automation. Why? They fear change. According to The Print Media Centr's Deborah Corn, "[Printers] are fine with the way things are because they aren’t willing to tackle the hurdle of overcoming change.” But change is necessary for growth. And growth, painful though it can be, is necessary to helping…
Read more

Holiday Party Invitations by Alexander’s

As the holidays approach, now is the time for many people to plan and throw parties! For many people, a simple Facebook invite will do. But in this digital age, it can be easy to lose track among all those notifications!  For those who can't or won't be satisfied with notifications, Alexander's can provide you…
Read more

Missionary and “Welcome Home” Banners

Welcome home a loved one or friend with a banner! Missionaries, soldiers, and world-travelers have been away a long time, and need a special reception on returning home. Greet them in full color, whether at home or at the airport, to grab their attention right away. At Alexander's, we can create these missionary or soldier…
Read more