Blog

Automated Mail Through Alexander’s

Alexander's goal is to make your business better by improving our own technology. One of those key technologies is automation. We have worked to lead the industry in web-to-print automation. And our hard work has paid off! We make it easy for you to send mail pieces, invitations, and more! Whether it's just for one event or…
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Did You Know We Have a Glossary?

That's right: we have a glossary printing terms right on our site! We use these terms on our blog, in our warehouse, and in our business transactions. While many of them seem like jargon only a printer should know, it's important for you to know them, too! Understanding print terms will help you make the…
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Exterior Design: Common Mistakes of Outdoor Signage

Designing for the great outdoors--like on the outside of your building or near a freeway--is very different from the design on interior signage. Because of the difference, sometimes designers and businesses make some crucial mistakes. They forget to account for the fact that these designs are outdoors. And because of that, their marketing efforts go to…
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The Science of Print: Engage with Paper

We don't have anything against digital content like blogs and e-books. You're reading our blog right now! But, as printers, we do believe in the value of print. Paper has a lot of value over digital, which we know will keep it around a lot longer than we think. Here's why you should consider using…
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The Science of Print: Relative Humidity

If you've ever visited Alexander's, you might notice an interesting feature in our printing areas. We keep running humidifiers in these areas. It turns out that paper, like people, needs to breathe. Paper absorbs and loses water equally, meaning that printers have to keep a careful balance of temperature and humidity. This is called relative humidity.…
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Creating Direct Mail Pieces in 2018

With a new year comes new campaigns! But if you're sticking to the same kinds of things you used in 2017, you're bound to see a drop in your response rates. We've got some tips for enhancing your direct mail pieces in 2018. Time to spice up your mailers! Creative Folds A flat postcard risks becoming…
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