Blog

Give us a social shout-out

Alexander's wants to interact with you online. To encourage participation, we're holding a monthly competition with a Kindle Fire giveaway awarded to one lucky winner. All you have to do is interact with Alexander's on Facebook, Twitter, or our blog. Here are the details and rules: Simply retweet us, post to our Facebook page, or…
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It doesn’t have to be Sophie’s choice

20 years ago, publishers faced the dilemma of turning away potentially successful manuscripts because there was too much risk involved taking chances on authors that were not well known. Back then, a publisher would sign an author and take full financial responsibility to edit content, format the text, design the cover and a myriad of…
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Great print makes a statement

In an ever increasingly digital world, print (great print), can make a statement. A remarkable print piece can inspire confidence. It can initiate action and convey messages that email, tweets, or text messages never could. A good client of mine who has been tasked with re-branding a very large company handed me a business card…
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Why is your brand important?

Your brand is alive; it is a living and breathing organism, much more than just a logo. Your brand is something that helps drive your company. Customers are motivated to visit a company because of a brand. Great branding builds customer loyalty and can even motivate employees to work harder, because they feel that they…
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Our quest for the perfect princess crown

Last month I had the opportunity to work on a project for American Fork Hospital and Utah Valley Regional Medical Center. They were set to sponsor an upcoming Healthy Princess Festival to be held at Thanksgiving Point for young girls (under the age of 10). What they needed were bedazzled princess crowns, ones that were…
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Alexander’s acquires Codella Marketing

Firms merge to create full-service marketing communications agency In a move that creates a new, integrated marketing firm in Utah, Alexander’s has purchased Codella Marketing to add expertise in online marketing and public relations to its roster of services. The newly combined firm, Alexander’s, delivers concept-to-completion corporate marketing services — everything from printed collateral and…
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54-hole Utah Golf Marathon at Sleepy Ridge

Alexander’s set to sponsor charity golf marathon Alexander’s is teaming up with Sleepy Ridge Golf Course to host the 5th Annual Utah Golf Marathon. This 54-hole golf tournament is also a charitable event. All net proceeds will be donated to the Crystal Hadlock Assistance Fund. The golf tournament goes from sun-up, to sun down. Starting…
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Divvy by Alexander’s announces partnership with Costa Vida

Divvy, an automated print management system developed by Alexander’s, announced the signing of its newest company, Costa Vida. Costa Vida is one of the nation’s fastest growing quick casual dining restaurants with more than 43 locations worldwide. Costa Vida retained Divvy’s services to create an online Web portal where their franchisees can login and order…
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