Category Archives: Blog

When it Comes to Direct Mail – It’s The Data Stupid!

Back in 1992 Bill Clinton’s presidential campaign strategist, James Carville famously coined the phrase “It’s the economy, stupid.” While it was initially intended for an internal audience of Clinton’s campaign workers as one of several messages to promote, the term has now taken on a life of its own. As marketers look at the full…
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Marketing Kit by Qualtrics

We've shared a little about marketing kits before, citing our work with Franklin Covey and UVU. But what really makes one effective? What makes a marketing kit stand out to some of the most powerful people in the country? Check out this box by Qualtrics and SAP, which did just that. Qualtrics and SAP Qualtrics offers…
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TOMS Uses Postcards for Branding

Printers like Alexander's love to see companies get creative with postcards. Top brands invest heavily in market research to determine what the most effective ways are to reach their target audiences. In a recently published article from the the "WhatTheyThink?" newsletter; Let's Hear a Round of Applause for TOMS! it talks about TOMS excellent branding strategy.…
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Efficiency in Book Printing: Our New Horizon SmartStacker

Introducing our new Horizon SmartStacker! CTO Dan Mortimer goes over all the benefits of this new machine. https://www.youtube.com/watch?v=OWoY6rL5EqQ&feature=youtu.be Efficient Book Printing We acquired this SmartStacker to keep up with the demand from some of our customers who had unusual book sizes. Unusual book and product sizes in general lead to smaller runs. Though Alexander's specializes in…
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Alexander’s In the News

When a company pushes hard for innovation like Alexander's, they're bound to catch attention. We've made headlines multiple times, grabbing the attention of industry professionals and resources like Printing Impressions, PIA, and Printing News. Check out our most recent interviews, publications, and other national news! Magazines and Blogs A Leader in Web to Print Printing Impressions reached…
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Interview with PI World: “The Right Destination in Turbulent Times”

This week, Alexander's caught the eye of Printing Impressions, which covers the trends and technologies in the printing and graphic arts industries. Over the years, Alexander's has changed its course to reach "exciting and profitable destination[s]." We've benefited from altering our course and pushing ourselves ever higher in a changing, sometimes-risky industry. But we're willing…
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Why Direct Mail Marketing is Not Dead

Direct mail has been around for a long, long time. From the mail delivery system of the Incan Empire to the start of the United States Postal Service 322 years ago, people love to send and receive mail. So why is it that in the past few years, digital posts and blogs insist that direct…
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Christmas Gift Box and Card 2018

It's Christmastime at Alexander's! That means our busy elves are working to create the best printed gifts and cards possible. We've turned our warehouse virtually into the North Pole to get ready for the holidays. Check out this video to see everything in our Christmas campaign! https://youtu.be/6xPgcu0bPlw   Gift Box Look how beautiful this box…
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Who’s Hungry? Pizza Box Marketing Campaign by Divvy

What gets people more excited than pizza? Especially if it's delivered straight to you? Pizza gets everyone's attention. That's why we decided to use it for our Divvy campaign inviting potential clients to participate in a demo of Divvy's services. We'd like to introduce you to the first wave of a marketing campaign from Divvy by…
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