Category Archives: Blog

It doesn’t have to be Sophie’s choice

20 years ago, publishers faced the dilemma of turning away potentially successful manuscripts because there was too much risk involved taking chances on authors that were not well known. Back then, a publisher would sign an author and take full financial responsibility to edit content, format the text, design the cover and a myriad of…
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Great print makes a statement

In an ever increasingly digital world, print (great print), can make a statement. A remarkable print piece can inspire confidence. It can initiate action and convey messages that email, tweets, or text messages never could. A good client of mine who has been tasked with re-branding a very large company handed me a business card…
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Why is your brand important?

Your brand is alive; it is a living and breathing organism, much more than just a logo. Your brand is something that helps drive your company. Customers are motivated to visit a company because of a brand. Great branding builds customer loyalty and can even motivate employees to work harder, because they feel that they…
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Our quest for the perfect princess crown

Last month I had the opportunity to work on a project for American Fork Hospital and Utah Valley Regional Medical Center. They were set to sponsor an upcoming Healthy Princess Festival to be held at Thanksgiving Point for young girls (under the age of 10). What they needed were bedazzled princess crowns, ones that were…
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