Monthly Archives: October 2013

How we evolved from printing to cross-media marketing

Since opening our doors in 1979, Alexander’s has gone through countless changes. We’ve seen a lot of trends come and go in the printing industry and so today we thought we’d highlight some of the history of printing and the way we’ve integrating marketing into our business over the years. Printing is one of America’s…
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Branding 101: Color matters [infographic]

Today we're sharing an infographic from One Lily that highlights the importance of color in your branding. Whether you have an established brand, or you're building a new brand or business, color will influence the way your target audience reacts to and thinks of your brand. Whether we're conscious of it or not, certain colors send…
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4 DIY book marketing tips

At Alexander’s, we print all kinds of books. We fill orders from publishing houses, but we also assist a lot of self-published authors. We’ve found that the customers who are proactive about marketing their book have much more success selling their books and building their own personal brand. Sounds obvious, right? We’ve also found that…
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