WordPress Training by Pete Codella

Local businesses and bloggers interested in a WordPress training course are invited to attend the WordPress Master Class taught by Pete Codella, APR, one of the state's most distinguished digital marketing professionals.

The WordPress training will be provided by Alexander's Marketing and PR team, led by Pete Codella, vice president of marketing and public relations at Alexander’s. Codella and Alexander’s – a Utah County printer – are creating a tradition of digital training at Alexander's. They have previously hosted training events on various aspects of digital public relations and marketing. The event will take place March 28, 2013 from 2:30 to 4:30 p.m.

During their WordPress Training, participants will walk through all they need to know about Web development including:

  • Setting up a new siteWordPress training logo
  • Google Analytics
  • FeedBurner
  • Site customization
  • SEO

Alexander’s will also provide the following to go along with training( a $250 value):

  • domain registration
  • website hosting
  • WordPress theme

Those interested in the WordPress Master Class on March 28 can enroll at alexandersacademy03.eventbrite.com.

The event promises to be insightful, but attendees can plan on leaving with more than knowledge about WordPress.

“Participants won’t just take notes,” Codella said. “They’ll actually leave the seminar with a new or updated website set up and completely ready for publishing.”

Codella travels around the nation and sharing similar workshops and presentations at national conferences. With a low cost of enrollment for the event ($99), this event rings up at a small portion of the regular price. When you show up, don't expect a basic lecture. Codella and the Alexander’s Marketing and PR team will offer group and one-on-one instruction throughout the event.

In your WordPress training you will learn that you can get much more out of WordPress than a simple blog. It doesn't matter what type of website you're looking for. Alexander's Marketing and PR team can help build a site for your needs:

  • Corporate sites
  • Personal websites/blogs
  • Online newsrooms
  • Sites featuring media and music

If your business already has a site, there are still benefits to be gained from creating a corporate blog or online newsroom.

“By building an online newsroom to accompany your regular web page, you can actually improve search placement,” Codella said.

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