Category Archives: Blog

Custom gift boxes for FranklinCovey

We love a good challenge. Recently, one of our clients, FranklinCovey, asked us for some gift box ideas. FranklinCovey includes one of our sales and marketing consultants as member of its internal marketing team to draw upon his expertise, outside viewpoint and creativity. The photos below show what we were able to put together for…
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Alexander’s Academy

Last month marked our first Alexander’s Academy workshop: Managing and finding success with today’s digital marketing toolkit. About 45 people joined us for a 90-minute tour of today’s top social media and online marketing tools. The master class was led by Alexander’s vice president of marketing and public relations, Pete Codella. It covered topics including:…
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Social shout-out giveaway

We're entering our second month of our Kindle Fire giveaway to one of our social friends. To enter, all you have to do is: Post a comment on this blog Retweet something we publish on Twitter Post on our Facebook wall We look forward to hearing from you in October.
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Franchises and business networking

For the past several years, Alexander's has organized the International Franchise Association’s Franchise Business Network (FBN) meetings in Utah. Last Tuesday we held another successful meeting. Dan Martin, CEO of IFX Online, came from San Diego to speak on the topic, “The New Franchise ROI." All who were in attendance walked away with many new…
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Social media revolution

Looking back, it's easy to see the revolutionary role social media has played in the world. Looking forward, it's difficult to see just how this revolutionary technology will change our world.   Thanks to the folks at OpenSite for this thought provoking look at the role of social media.
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5 tips for working with your printer to meet your deadline

I have been in the print and communication business a long time. On each project, the most important thing to me is helping friends - also known as clients - succeed. One thing I've learned is that projects have a tendency to become rush jobs. That's just the way business is done now. All of…
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Give us a social shout-out

Alexander's wants to interact with you online. To encourage participation, we're holding a monthly competition with a Kindle Fire giveaway awarded to one lucky winner. All you have to do is interact with Alexander's on Facebook, Twitter, or our blog. Here are the details and rules: Simply retweet us, post to our Facebook page, or…
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It doesn’t have to be Sophie’s choice

20 years ago, publishers faced the dilemma of turning away potentially successful manuscripts because there was too much risk involved taking chances on authors that were not well known. Back then, a publisher would sign an author and take full financial responsibility to edit content, format the text, design the cover and a myriad of…
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Great print makes a statement

In an ever increasingly digital world, print (great print), can make a statement. A remarkable print piece can inspire confidence. It can initiate action and convey messages that email, tweets, or text messages never could. A good client of mine who has been tasked with re-branding a very large company handed me a business card…
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Why is your brand important?

Your brand is alive; it is a living and breathing organism, much more than just a logo. Your brand is something that helps drive your company. Customers are motivated to visit a company because of a brand. Great branding builds customer loyalty and can even motivate employees to work harder, because they feel that they…
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