Nowadays it seems like everything has gone digital, but what people fail to realize is that print drives digital communications. The two work hand in hand. Business cards serve as a prime example of the mutualistic relationship between print and digital marketing. A few weeks ago, we had a potential client tell us that business cards were obsolete. I had to respectfully disagree; Alexander’s prints lots of business cards on a daily basis, and companies continue to return to us to have them designed, printed and shipped. When emails fail to get through, or online social networking lags, there is still power in leaving behind a business card.

A well-designed business card can be a first impression that lasts. Good businesses are built off human relationships, and human relationships are built through quality networking and communication. You can meet and network with people in an instant, but once you walk away, how do they associate you with a company or a brand? How do they recall that charismatic pitch you delivered, if you’ve left nothing behind? Your business card is the carrier of the message or the brand.

So if business cards are so important in helping people remember who you are or what you do, it’s crucial to make sure you use a personalized business card to match the messaging and branding you want. Using a generic template won’t deliver a unique, professional feel, nor will a poorly drafted design. Creative, professionally crafted business cards guarantee a more lasting impression. Creativity doesn’t mean you need to be flashy or extremely colorful in your approach. A memorable business card can be tailored to meet your messaging through font, color, paper material, sizing or organization of information.

If you search business card, or personalized business cards in Google, you’ll be directed to some large online company offering various business card templates with cheap prices for printing. But I’ll wager that using a company like Alexander’s, that specializes in print and marketing solutions will give you a business card that leaves the impact you want. You might want a simple business card design, or you might want velvet laminate with rounded edges. We can do both. Alexander’s also offers print automation to help large companies streamline ordering of business cards. Contact us today to discuss your options.