Last month marked our first Alexander’s Academy workshop: Managing and finding success with today’s digital marketing toolkit. About 45 people joined us for a 90-minute tour of today’s top social media and online marketing tools. The master class was led by Alexander’s vice president of marketing and public relations, Pete Codella.

It covered topics including: how to monitor what’s being said about you online, optimizing platforms like Facebook, LinkedIn, Pinterest, Twitter, YouTube and Google+ for business, and using WordPress to power a microsite focused on news, video or blog content.

Reviews of the free professional development workshop were very positive, leading to the scheduling of an encore presentation, this time in Salt Lake City at the FranklinCovey Hyrum Smith Auditorium, on December 5. Event details and registration are online at AlexandersAcademy02.Eventbrite.com. Reserve your free space early as we anticipate a full house for the digital marketing toolkit presentation.

In the coming months Alexander’s Academy will present regular training and professional development seminars on topics that span the gamut of print production, business leadership and marketing communication. Examples of upcoming sessions include how to best prepare files for print production, how to create a self-hosted WordPress website, and leadership lessons learned — start with why. Stay tuned to Alexanders.com for details.

Alexander’s Academy is the company’s way of giving back and supporting its clients and friends by providing free professional development workshops on topics that Alexander’s team members have experience and expertise. It’s a client and community service aimed at helping others succeed — because at Alexander’s, we only succeed when you succeed.