Recently we were tasked with a nearly impossible challenge: Design and build a custom box to package training materials — facilitation cards, manuals and a CD — and get 400 of them produced within two weeks.
Although this challenge is daunting, it’s nothing we haven’t done before. Alexander’s is frequently called upon for custom box design and product packaging. And we deliver creative solutions that get clients results.
In our role as a marketing consultant, we brainstormed and met with the client’s team to develop just the right solution. At Alexander’s, our purpose is not only to print and fulfill collateral material needs, it’s to provide complete print and marketing consulting and serve as a partner.
Our services go from the initial recognition of the need to product development, design, production and ultimately fulfillment. We’re a partner through the entire process, saving clients time and money and bringing the latest tools and technologies to bear on each new project.
Plus, clients benefit from the simplicity of working with one vendor, not multiple vendors.
This box design project included a couple days worth of prototyping, then securing client approval for the concept. Next the product packaging moved into design, procuring necessary supplies, and finally print, production and fulfillment — all done here at Alexander’s 45,000 square-foot production facility.
Here are photos of the concept, work in progress and finished product.
We’re up for any product packaging challenge. And we appreciate the opportunity of partnering with clients like FranklinCovey on many different product packaging projects.