Have you ever thought of advertising your business with vehicle graphics or car wraps? You’ve probably seen those cars on the road, wrapped in colorful vinyl that deliver a clever message or highlight a logo and company name.There’s a van wrapped in colorfully designed vinyl that’s always parked a few blocks from my house. I often see it on the road around town, and you can bet curiosity lead me to look up the business being advertised.

To help you decide whether vehicle graphics are a good route for your advertising tactics, I’d like to share 3 reasons you should consider car and vehicle graphics.

1. Car wraps and vehicle wraps offer a low-cost solution to traditional advertising

In fact, studies show they’re one of the most effective forms of outdoor advertising. One car wrap can generate as many as 70,000 daily views. Depending on how much time a company spends driving the car, your ad visibility can far surpass that of any billboard or sign.

2. Car wraps are eye catching

I love to walk through Alexander’s print production facilities and see the car wrap installations. Not only do our clients utilize colorful and creative designs that stand out, some of the vehicle graphics we’ve produced utilize extremely clever marketing messaging. I once saw a bus wrapped in an ad for weight watchers. The artwork made it appear like the bus had a heavy-set passenger sitting on the right side of the bus, and the bus was tipping slightly. This kind of marketing and advertising really resonates when people see it on the road.

3. Vehicle graphics are long-lasting and durable

With vehicle graphics you want to be sure that your printer or installer is using high-quality and durable vinyl. Ask the professional what options they offer to protect your vehicle graphic from sun or weather damage. Ask about tearing and color fading to be sure that the resulting graphic can withstand daily wear and tear.

If you want more information or a quote on vehicle graphics, please contact us.