Today we’re sharing an infographic from Tele-Pak about plastic card printing. At Alexander’s we print a lot of plastic cards for our clients. We love plastic cards because there are so many uses for them. Like the infographic mentions, they make perfect gift cards, promotional cards, loyalty cards, fundraising cards, or membership cards. We can print pretty much anything on these cards, and with our HP Indigo printers, we have some really unique and creative capabilities that really make your plastic cards stand out.

Plastic cards are wonderful marketing pieces for your business or organization, but integrating them with some sort of digital technology can make them even more effective. We recently worked with a client who integrated their plastic card printing with a custom built website that allowed individuals to log in to our client’s website, customize their own card with an image of their choice, and then place an order.

By integrating with Alexander’s online print automation technology, our client had all his customer’s custom online orders filled in our print production plant. We then shipped the custom plastic cards directly to the customer who placed the order. Online integration not only takes the hassle out of our clients’ hands, it also can help create a customizable plastic card like you’ve never seen before.

Consider implementing plastic card printing into your marketing mix – and have a great weekend.