The advent of social media has revolutionized business. Companies and corporations are expected to communicate with their costumers on a more personal level, utilizing social media as part of their marketing and communication strategies. However, being social goes far beyond having a Facebook and Twitter account. If you want your business to become a part of your target’s lives, you need to get your message to your customer through more than just their computer screen.
Many businesses forget that even in the digital age, mail is still a highly effective form of communication. Studies show that getting your target audience to act typically requires multiple touches, even 10 or more. So even if you’re sending email blasts, running social media campaigns, and online ads, your marketing techniques may be incomplete without a printed element. In our experience, direct mail pieces are highly effective in attracting customers to sales events, grand openings, or simply creating awareness about other important news and events. They’re even more effective when paired with multiple online touches.
Printed items have a poignancy that isn’t found through digital media. An impressively designed, and substantial printed piece can serve as evidence to your customers that your business is loyal to them, and that you value their loyalty enough to send them a sizable piece in the mail. Every week, we print thousands of mailers for customers, and they differ in design, size, and purpose. At Alexander’s we help our customers think outside the box when designing and sending a mailer. The way we see it, it’s better to send 100 visually outstanding, effective, more expensive pieces of mail, than to send 1,000 pieces of mail for the same cost, that don’t render any results.
Alexander’s won’t just help you design and deliver an outstanding mail piece. We’ll help you create an integrating marketing campaign, complete with online and printed collateral. We are the only cross-media print marketing firm in Utah.
If you want to send an effective mailer to your targets and customers, please contact us.
