The marketing world is buzzing with the term ‘inbound marketing’ but too many businesses and online companies haven’t harnessed the power of effective inbound marketing tactics. Today, we’re sharing an infographic from Marketo that will shed some light on this relatively new marketing practice and help you capture and convert more leads for your business.

Traditional marketing involves methods like buying ads and begging for leads. With improvements to technology and increasing use of the Internet and social media, outbound marketing techniques are less and less effective. Well-executed inbound marketing involves a lot pieces coming together to provide your prospects and targets with highly personalized and relevant information, resulting in more qualified leads for you. In the world of marketing and advertising, the customer is in control, so effective marketing engages and listens to the customer in a way that works for them. The trick is finding methods that please the consumer and the seller; that’s where inbound marketing comes in to play.

Take a look at the infographic and consider what elements of inbound marketing you can use as part of your marketing strategy.

Have a fantastic weekend.