Print marketing is all about the power of words. When planning a print marketing campaign you probably spend the majority of your time designing messages that grab your audiences’ attention so you can deliver your message. The struggle is knowing what to say to get your readers attention.
With the ever changing and innovating world of technology, communication techniques and approaches change every day. We can’t expect to reach our target audiences using the same techniques we used five years ago. Nowadays, consumers don’t spend as much time reading, meaning you need to get your message to them quickly and in the most comprehensive way possible, which is where “power words” come in.
Studies estimate that the average consumer will spend less than 10 seconds looking at print marketing material, which is why marketers need meaning-filled words that grab the reader’s attention.
Power words take something like this:
“Stop in and see our wide selection of products.”
And turn it into something far more interesting:
“Come check out our dependably low prices !”
We’ve listed a few words that will help you improve your messaging as you work to promote your business, whether in print or online.
Top 50 Power Words
- Absolutely
- Accomplish
- Achieve
- Benefit
- Best
- Clear-cut
- Compelling
- Convenient
- Critical
- Dependable
- Easy
- Easily
- Ensure
- Exciting
- Free
- Fun
- How-To
- Improve
- Improved
- Instant
- Instantly
- Love
- Money
- More
- New
- Now
- Personalized
- Power
- Powerful
- Private
- Proven
- Quality
- Quick
- Quickly
- Results
- Safe
- Safely
- Save
- Secrets
- Secure
- Shocked
- Shocking
- Simple
- Solution
- Step-by-Step
- Strong
- Top
- Uncover
- Unique
- Unleashed
- Unlimited
- Unlock
- Winning
- Yes
- You
- Your
