You might be surprised at how effective a custom vinyl sticker can be in marketing your business or brand. That little sticker just might become your best marketing tactic if you’re smart about placement and distribution.
In the last decade, vinyl sticker usage has grown significantly due to the durability, versatility, colorful qualities and customizability of the stickers.
Sticker marketing has helped quite a few businesses or campaigns experience unprecedented and surprising growth. A great example is Backcountry.com. With the help of their goat logo sticker, Backcountry has managed to place their logo and mascot all over the world, becoming an icon in the outdoor and adventure sports world. With every shipment Backcountry.com includes a goat sticker. Fans can even go online to request a sticker be shipped to them for free. So how does this kind of vinyl sticker marketing pay-off for companies and brands? Marketers who execute successful sticker campaigns make sure their campaign does a few things…
1. Know the target audience
If you’re selling designer handbags, it’s unlikely your target audience will place a stick on their car or electronics. However, if you’re selling mountain biking gear, your target audience will probably willingly post stickers in places like car bumpers and bike helmets. So before you go crazy designing the perfect sticker, spend some time considering what your brand followers would do with it. There’s no advantage to sending them something they won’t use.
2. Think about size
Make sure your sticker fits where it will be used. Is this sticker something your audience will place on a car window, or is it something that will advertise your brand on the front of their store window? A larger sticker might get noticed, but will it be used?
3. Be concise
Your sticker doesn’t have to simply be your logo made from cut vinyl. Perhaps your sticker campaign wants to send a message about standing up to domestic violence, or some other social cause. You’ll need to think about using short phrases and catchy messaging so your sticker is clear and easily recognizable.
4. Don’t scrimp on vinyl quality
If your sticker peels away when it meets a little moisture or heat, your campaign will fail. Stickers are meant to communicate your message over a long period of time, so make sure that your materials don’t scratch or tear easily and that they’ll hold up under sunlight and water.
If you need help designing or printing a custom vinyl sticker, please let us know. We’d love to help you rock your sticker marketing campaign.
