Thanks to some gifted marketers and designers at HireVue, working in tandem with our creative consultants and print production teams at Alexander’s, we put together a fun, creative trade show marketing campaign.

HireVue provides the world’s first job candidate and interviewer recommendation engine.

They came to us with a promotional idea for an upcoming trade show: To create and send custom View-Master discs with information about HireVue, along with a promise that if they came to their booth, they’d give them a View-Master to see the information.

It started out as a simple question: “How can we do this?,” and turned into mock-up after mock-up until we finally had the perfect blueprint to package HireVue’s idea and showcase their good looking design.

We took the challenge and ran with it. We created the view-finder disc blueprint, and a brochure to hold the disc. With input from both teams, we prepared a prototype brochure and disc. The brochure was covered with a velvet laminate to give it a soft touch.

Once that was tweaked and approved, we shifted into production to put everything together and then mail them to trade show attendees.

HireVue took care of ordering View-Masters for their trade show booth, for anyone who came with the disc to their booth.

Everything from creative concepting, to consulting and then print and fulfillment is handled right here at our Alexander’s print and marketing facility in Lindon, Utah.

If you are looking for help with a creative start-to-finish project, please let us know.