The press release is the go-to tactic for public relations specialists. It’s been a tried-and-true method to communicate a message and gain exposure for an organization since the start of the profession. But as consumer preferences change, technology develops and trends come and go, are we adapting?
The modern consumer can see right through fluff and insincerity. If your press releases are full of jargon and buzzwords, chances are your release will get skipped over, or the story it produces won’t get very far.
The good people at Shift Communications took these thoughts to heart and have created something to help all of us communicators improve what we do. And guess what? It’s actually pretty fun! It’s called #PRBingo, and it allows you and your team to compete in a head-to-head press-release-buzzword battle. The overused words are in the graphic below, and the game is here.
Need help with your press releases and media relations? We’re a full-service PR and marketing firm that can help you in all facets of public relations, including digital marketing, social media and more. Contact us today to set up a consultation about your PR needs.
