Valentine’s day is almost upon us. It comes as no surprise then that advertisers are using the mushiest, gushiest, lovey-dovey emotions they possible can to boost their brand image. And it’s working. These ads spark conversations and positive feelings towards their brands. Consider these brand advertisements from last month’s Super Bowl:

McDonald’s: Pay With Lovin’

http://youtu.be/iq2Sm2XGv_s

This campaign was the initiation of a new brand campaign that moves away from, “I’m Lovin’ It,” to “Choose Lovin’.” It’s been supplemented with a new spot entitled “Archenemies” which can be seen below.

McDonald’s: Archenemies

http://youtu.be/EShRCWOtNJ4

Let’s also not forget this ad from Budweiser, which really tugs at the heart strings. They ran a similar spot at the 2014 Super Bowl and you don’t fix what isn’t broken, right?

Budweiser: Lost Dog

http://youtu.be/xAsjRRMMg_Q

Advertising filled with themes of love doesn’t need to be limited to TV spots. Match has partnered with Starbucks to create #starbucksdate. Members on Match will be able to easily use the “Meet at Starbucks” feature to set up a date.

Match and Starbucks: #Starbucksdate

Having a theme or “big idea” to focus your brand advertising is essential to building memorable, shareable, marketable brands. For help with advertising or brand management, contact us for a consultation. At Alexander’s we believe in transforming communication through print, public relations, social media, and more. Learn more and have a happy Valentine’s day!