If your company isn’t blogging, then it’s time to start. You’ve probably heard this before, and there are countless articles online about producing content for your business, but we’d like to share 11 tried and tested reasons you and your business should use a company blog.
1. Your blog works as an integral part of your overall business strategy
A lot of companies take on blogging but don’t strategize their content development. Business blogging should tie directly into your overall business plan. However, not only should blogging function as a portion of a larger marketing plan, if executed well, it will amplify and contribute to the development of your business.
2. Blogging builds your brand
If you want to get your name out there, to establish messaging attached to your company name, and create an image and idea in the minds of your customers, a blog is an ideal channel for that messaging. You should be using the blog as a way to send your strategic messages to targets and current customers.
3. A blog helps drive SEO
Search engine optimization is one of the most important reasons to blog and it’s also a great way to measure the effectiveness of your blog. As you implement keywords and produce new and relevant content, you should see an increase in search rankings, making your website and blog more searchable.
4. Keeps your customers and targets up-to-date
Maintaining a continual flow of current information for your customers is somewhat expected in today’s world. With so much of information coming through digital media channels, having an up-to-date blog helps your company stay relevant and competitive. There are few things less impressive than landing on a static website that’s outdated and obsolete.
5. Blogging is essentially free marketing
Companies and brands are always looking for channels to advertise and market their brand. If you aren’t taking advantage of blogging, then you’re missing out on marketing opportunities. Studies show that content marketing has become one of the most effective forms of marketing.
6. Increases credibility
New and helpful information on your blog shows your targets and customers that you care about what you’re doing, and want to help them succeed as well. When you provide valuable information via your blog, you increase your credibility.
7. Provides you with social content to share
At Alexander’s, we’ve found that blog content can be the best social content. Once you publish a blog post, share a link and short blurb via your social media platforms to populate your social media channels and drive people to your blog and company website.
8. Establishes you as a thought leader or expert
Providing valuable, credible and relevant information via your company blog positions you as a thought leader. Consistently offering fresh, quality and innovative content will set you apart to the point that people will refer to you as an expert in your field.
9. Sharpens your writing skills
Most businesses benefit when employees have strong writing skills. Frequent blogging helps to hone these writing skills, improving your employees, your company blog, and your customer’s experience.
10. Humanizes your brand
When companies release a constant flow of information, it lets the customers and online users know that there are people behind the brand. Your blog content should be written in a professional manner, while also maintaining a human voice.
11. According to a recent HubSpot survey, 60% of businesses who blog acquire more customers than those who don’t blog.
Publishing regularly to a blog won’t always translate into more sales leads, but it certainly contributes to building your company, your brand, your credibility, and eventually your sales and success.
If you would like help with content development and writing, the Alexander’s marketing team can help. Contact us today.
