This week we’ve focused on content marketing quite a bit, so we’d like to send you into the weekend with an infographic from Kayak Online Marketing: 21 new rules of content marketing. This year, content marketing has become an increasingly important element for digital marketers. With the Google search algorithm and social media trends frequently changing, companies that frequently offer relevant and valuable content to their audience will reap greater rewards online.

We think Kayak has really nailed it with this infographic, offering concrete tips that anyone can use, whether you’re a content manager for a large corporate brand or a self-employed blogger.

Some of our favorite tips include:

• Treat keywords like hot sauce — Make sure they flavor your post, but use them more sparingly than you might think.
• Don’t just post… Engage! — Follow your posts up with social media updates, questions and responses regarding the content you’ve created.
• Recycle your greatest hits — There’ s no need to reinvent the wheel. Repurpose old posts or follow up on popular posts with new updates.

We hope you have a wonderful weekend.