Today we’re sharing an infographic from Crawford and O’Brien titled, “27 Proven marketing strategies for a small marketing budget.”

Content marketing is one of the most effective ways to market your business or company, and a lot of it can be done on your own. These 27 tips will help you and your business gain some ground when it comes to marketing yourself and gaining leads.

At Alexander’s we think digital marketing proves most effective when there’s a lot of online engagement. The list below includes many of those engagement steps:

• Commenting on blogs
• Participating on message boards
• Blogging
• Answering questions, and
• Leveraging social media platforms.

However, number 14 on the list suggests you talk some smack. This makes us a little nervous. While online platforms are a great place to report issues or submit concerns to companies and businesses, harsh criticism, especially unwarranted criticism can have far-reaching effects on a business.

We suggest you practice mature and ethical dialogue online. Be honest and kind when engaging online and you’ll find that your customers and audiences will appreciate the positive attitude.

Have a great weekend!