We’ve already covered why blogging is good for your business, but a blog has no value if no one is reading it. For your blog to be effective in driving traffic and delivering valuable information to your followers, you have to increase the readership and exposure of your company blog. Increasing traffic to your blog requires persistence and planning, but with the right strategy we’re confident that you can increase readership and drive traffic through the roof. Here are four strategies and tactics to get your company blog noticed:
Get smart
It’s unlikely that anyone totally nails this whole blogging thing on their first try, which is why we suggest reading up on the subject. Millions of bloggers share their success stories online, and it would be wise for you to learn from their experiences. Learn from the best, and don’t hesitate to reach out to successful bloggers for advice. Chances are they know what you’re going through, and they would welcome the opportunity to help a fellow blogger out.
Get real
When writing a company blog you want to match your writing to the brand, but that doesn’t mean you shouldn’t be yourself. Be professional, but write in your own voice, because people want to know that there’s a person behind the post. If you come off as too formal or serious, you’ll notice that readers don’t want to spend much time on your blog. The way you write, and the content you write about gives your blog personality. Design your blog and write so it’s intriguing, informative, and engaging.
Get writing
Once your blog is up and running you’ll want to start building momentum, and that comes from consistent, quality blog posts. When you’re starting out it’s wise to post one to two times a week, but as your blog gains readership you may want to post fresh material everyday in order to keep up with the demand of your readers.
Get connected
As a blogger you’ve entered another realm of society. Bloggers are a highly social group, and you should use this to your advantage. Reach out to online influencers to help boost your blog’s credibility and drive traffic to your site. You can also seek for groups of bloggers specific to your industry or interest and ask them to guest post on your blog and share your audience. If you would like help getting a company blog started, please contact us.
