At Alexander’s we love print. It’s what we do and we’re darn good at it. What some people don’t know, however, is that Alexander’s also provides organizations a wide range of digital solutions on top of the stunning print materials they get. Just take a look at the results we’ve achieved with some of our loyal clients below, and you’ll begin to understand why working with Alexander’s means “communication transformed”.
FranklinCovey
Starting a new program championing leadership principles, FranklinCovey set up a world tour with customized deliverables. In order to invite people to these events, they needed personalized contact and training materials; something which was unheard of at the time.
The campaign required plenty of items to create and keep track of. Alexander’s was able to successfully print business cards, table top displays, books, manuals, customized workbooks, passalong cards, and product packaging all with a personalized touch. All items were shipped world-wide and delivered on-time without a hitch.
Results:
- Thousands of foam core iPads
- Thousands of branded pens and plastic cards.
- Thousands of table packets and dry erase boards.
- Thousands of fliers, tri-fold brochures and participant kits.
- Hundreds of bound workbooks.
- All items packaged and shipped worldwide.
- More than 10,000 satisfied participants.
“Alexander’s has demonstrated repeatedly its ability to effectively reach and influence audiences across the U.S. and in many different countries. They are one of our most trusted strategic communication partners.”
-Scott Miller, Executive Vice President, Business Development & CMO, FranklinCovey
Re-Bath
Re-Bath, a franchise that specializes in efficient, affordable bathroom remodels, was looking to increase their online presence, but was struggling to find a solution that would work well with both the corporate office and franchisees. Re-Bath approached Divvy (owned by Alexander’s) about creating a multichannel online marketing campaign for more than 200 franchisees.
The Divvy team was responsible for creating content marketing publishing calendars, developing social media content, and weekly blog publishing that would provide each franchisee online material to promote their specific locations. Up to eight social media platforms were leveraged and optimized for each franchisee, resulting in a large increase of web traffic to Re-Bath’s website.
Results:
- More than 160 locations using our social publishing software.
- Content marketing program that allows franchisees to opt-in to automatic social media updates.
- A single source of corporate-approved content franchisees can access to improve their digital marketing.
- More than a 26% increase in traffic to Re-Bath’s website.
“Alexander’s is like a Swiss Army Knife. You open it up and more cool stuff keeps coming out. From managing production and shipping of our branded collateral, to keeping Facebook and Twitter up to date for our franchisees, Alexander’s is a tremendous asset.”
– Bill Taysom, Marketing Manager, Re-Bath
TCBY
Having grown to more than 450 stores nationwide, TCBY needed customized marketing for each franchisee to use while maintaining the integrity of the brand’s image. Alexander’s Divvy website allowed each franchisee to easily order customized materials for all sorts of marketing activities, ranging from grand openings to new product launches.
Results:
- A virtual support team that ensures materials are printed and delivered on time.
- Hundreds of products to choose from with the click of a mouse.
- Online, real-time access to reporting.
- Positive feedback from franchisees.
“It’s great to work with a team we can trust, people who will do the job and do it well. Alexander’s is a great partner. On behalf of the entire TCBY team, thank you for your attention to detail and focused, easy going help on each of our projects.” -Amy Smith, Assistant Brand Manager, TCBY
NuSkin
With more than 550,000 distributors spread throughout the world, Nu Skin needed an easy way to manage marketing communications. Divvy’s online platform allows each Nu Skin distributor to order all of their printed marketing materials through a single online tool. With only a few clicks, the organization is able to personalize and customize business cards, letterhead, posters, and more. This simple-to-use process ensures that the Nu Skin brand remains intact while eliminating the headaches and stress of ordering, redesigning, and reordering materials for various locations and needs.
Results:
- 117,000 individual printed pieces shipped out each month to distributors around the world.
- 24/7 ordering capabilities for 550,000 Nu Skin distributors.
- Distributors get what they need, when they need it, without any hiccups.
Leavitt Partners
Established in 2009 by former Utah governor, Mike Leavitt, Leavitt Partners is a specialized health care consulting firm that gathers, analyzes and distills health care intelligence. Leavitt Partners was looking to expand their digital footprint. The Alexander’s marketing team helped establish foundational communications channels for Leavitt Partners to stake claim to a large online audience. Among the many things created, the Alexander’s team established an online newsroom, corporate blog, news release distribution strategy, social media optimization, email and newsletter strategy, and SEO.
Results:
- Leavitt Partners now owns 90% of first page Google results for the firm and its founder.
- Sign-ups for the firm’s email newsletter increased their email distribution reach by more than 1,100%.
- The firm’s LinkedIn group now has thousands of members with hundreds of active participants.
“Our digital presence is largely due to the efforts of Alexander’s online marketing experts. They help us with search placement, social engagement and content development so it’s easy to find us, our services, team members and news online” -Rich McKeown, CEO, Leavitt Partners
As you can see, whether you need print or digital, Alexander’s can completely transform your marketing ideas into scalable results. For more examples of Alexander’s past client work, click here. For more information about how Alexander’s can help enhance and streamline your communication strategy, contact us below.
