You know the age old myth that print isn’t eco-friendly. Lots of companies offering online or digital services have launched or supported campaigns encouraging paperless business practices. At Alexander’s we realize there is a more eco-friendly approach to business and it does involve paper.

It’s true that digital or online technology can streamline your business processes but we also must consider the cost of electronic waste. Did you know that an average person wastes 2.4x more electricity on powering a single computer than the energy used to produce the paper they use in a year? Or that reading a physical copy of the newspaper instead of online news produces 20% less CO2? Instead of throwing the baby out with the bathwater, Alexander’s has built a business model that aims to save energy in the most efficient and environmentally friendly ways. Here’s what we do:

Print-on-Demand

A lot of companies that don’t print on demand find comfort in the fact that they have a warehouse full of extra printed items, just in case they need them. Large print orders can sometimes be the best options for our clients, but all too often, clients rebrand or launch new marketing campaigns throwing out thousands of dollars in print. At Alexander’s we offer quick turn, print-on-demand services so that our clients have an alternative to wasting extra printed items. We’ll work with you to get the right materials, in the right amount, and offer the best customer service and rush delivery for those times when you need something printed quickly.

HP Indigo eco-friendly print technology

At Alexander’s we use a number of different presses and processes to get you the best quality printed item possible, but whenever we can, we utilize our HP Indigo presses. The HP Indigo machines are the most eco-friendly printing presses on the market. With the HP Indigo digital presses we can create press quality items faster, with less paper and less electronic waste. For more information on HP Indigo digital presses, click here.

Avoid excess waste

Undoubtedly our business practices will produce paper waste, but we proudly recycle, and implement a system that strategically eliminates as much paper waste as possible. Part of that means we strive to do the job right the first time. You may not buy it when companies boast about their own eco-friendly practices, but for us, waste reduction also means cost reduction, so our eco-friendly business practices really do benefit everyone.

Think about the paper and electronic waste you or your business produce. And when you hire a printer, be sure to ask about their eco-friendly printing practices.