In today’s digital world we hear a lot of talk about how the press release is dead. We don’t believe that’s true. Even as the media world evolves, we still feel that press releases provide value to business. Here are 3 reasons to include news release distribution as part of your marketing and public relations tactics.
Increase search engine traffic
Perhaps one of the greatest advantages to distributing news releases is link building. In the long run, this benefits your search engine optimization (SEO). When you send out a news release through a distribution service like PRWeb, and online news sites pick up your release, those publications build new links containing your content. The more links you can build to your original content, from outside sources, the more traffic search engines will drive to your content.
Inexpensive alternative to paid advertising
Compared to paid advertising, news release distribution is a relatively inexpensive way to get your name and message out there. Perhaps distributing your news release through a press release distribution company isn’t in your budget, or maybe you aren’t as concerned about SEO or building backlinks. You can still use the release to get your story or information out in other ways. For instance, attaching your news release to emails as you pitch to media contacts adds credibility to your business, as well as offering the reporter or journalist easy access to necessary information. And regardless of whether or not you are using a distribution service, be sure to post your releases on your own website so it’s accessible to those who come to you seeking information about your business or company.
Help nail down your messaging
It’s impossible to include all your messaging on your businesses’ marketing collateral, or even through your social media channels. Press releases give you a chance to send out updated company news, product information, or other messaging that you may not have the chance to communicate elsewhere. Additionally, your press release gives company representatives and media contacts a reference point for the information you’re providing. This means that if bloggers, sales people or journalists can refer back to your news release, they’ll likely talk about your brand in a more appropriate way, with more cohesive messaging.
If you would like more information regarding news release writing or distribution, please contact us. We offer full, strategic public relations services.
