Today we’re sharing an infographic from One Lily that highlights the importance of color in your branding. Whether you have an established brand, or you’re building a new brand or business, color will influence the way your target audience reacts to and thinks of your brand. Whether we’re conscious of it or not, certain colors send certain messages that attach to our brand when we use them.

Think of some of the world’s top brands and their logos. You can probably immediately associate colors with those brands. The infographic below breaks down individual colors, outlining some of the messages they send. As you create marketing collateral for your brand or business, consider the colors that best represent the messages you want to send.

Have a great weekend.