It will come as no surprise that the PR industry has experienced some drastic changes in the last decade. We can attribute much of that change to the emergence and success of social media. Roughly 19 billion users login to Facebook each month and Twitter boasts 232 million monthly active users. Not long ago public relations professionals were mailing out press kits and emailing pitches, but in today’s world of communications, PR professionals typically use social media to contact journalists, bloggers and other online thought leaders.

Today we’re sharing an infographic from Inkhouse that highlights the  evolution of the public relations industry. Take a look at how the industry has morphed and see what you need to do to stay afloat with the ever-changing technology and communications tools.

If you’re looking for public relations consulting or help, contact us. We’d love to help.