You’ve probably heard marketers touting the benefits of content marketing, so today we’re sharing an infographic with some stats to back up all the hype. We hope that this infographic, created by FatJoe.co.uk, really will help you convince your boss to invest in content marketing. At Alexander’s we do quite a bit of our own content marketing, but we also do loads of it for our clients.

The way we see it, our customers are online, and they likely have questions about your company, products, services and maybe even our your competitors. If you can create shareable content, and effectively distribute and optimize content that answers potential customer’s questions, you’ll have a better chance of attracting sales leads than you would by solely relying on other traditional marketing techniques.

It’s not surprising that 61% of consumers are more likely to trust and buy from a company that delivers custom content. We live in a world of fast-paced media, and giving your customers fresh content and up-to-date information is crucial for your business or brand. If you aren’t practicing content marketing, you should consider implementing it as an effective marketing strategy.

Have a great weekend.