At Alexander’s we print a lot of personal, family and business custom calendars. We see some really fun and clever designs. So this holiday season we decided to create an Alexander’s 2014 calendar for our clients and customers. We knew it would be a great way to let our customers know we appreciate their business and help keep us top of mind.
You may be wondering if a printed calendar is very effective. We sure think so, and here’s why…
1. Despite having calendars integrated into our smart phones or tablets, most people also use a printed calendar at their desk, in their office or at home.
A recent survey by Promotion Products Association International reported that almost eight out of 10 business respondents (78 percent) and households (79 percent) surveyed reported having a printed calendar at home or work.
2. A calendar reminds people to refer you business.
Out of the respondents mentioned in the survey above, forty-nine percent reported having referred the company who gave them the calendar to somebody else. A calendar at your client’s desk reminds them how referable you are.
3. Calendars are likely to be on display all year round, providing you long-term visibility.
When you print a custom calendar, be sure that your brand messaging (logo, tagline, etc.,) is visible on every page. Don’t miss this opportunity to put your logo or business messaging right next to someone’s desk for an entire year. Better yet, a calendar hung up in a communal space will be seen by many people for the whole year.
4. They allow you deliver brand messaging in a visual and written manner.
You know you’re much more likely to hang something on your wall if it’s visually impressive or interesting. A calendar is the perfect template for you to combine visual and written elements into a targeted brand message. With the right photography or artwork, your calendar can offer fresh artwork for your client’s or contact’s wall, every month.
5. Calendars can easily integrate limited-time promotions and coupons
Your marketing tools shouldn’t just catch people’s attention; it should also get them to act. However, you want to offer promotions and deals that you can measure and manage. Calendars allow you to easily offer monthly promotions giving your contacts and clients fresh new deals while also providing you with time-bound marketing data.
Calendars are cost-effective branding and marketing tools that can help you boost your visibility, reach new contacts and convert leads into new business.
If you’re interested in printing a calendar for your business, contact us today for information about design and printing options. We’ll help you find the right solution for your business.
