There was once a time when only the wealthiest companies could afford the luxury of offset printing.

They would march in to the print shop with their big bags of money and leave with huge banners, direct mail pieces, posters, books; everything they needed to promote their company for the next year (or ten years).

This was discouraging for small businesses. They needed quality print marketing pieces to promote their companies. But being a smaller, independent business meant they simply could not compete against their competitor’s massive budget.

Small business would walk into the print shop with a handful of dollars and ask for a few simple posters, but the printers just laughed in his face. Small businesses were a waste of time when offset printers were making a fortune and warehousing pounds and pounds of promotional material. Offset printers couldn’t waste time on such small projects.

But after only a few years of innovation, digital printers came along and they were more than happy to print smaller quantities. They even started to customize each individual pamphlet with personalized pictures and fonts. FINALLY, businesses could buy ONLY what they NEEDED instead of buying hundreds of thousands of posters that ended up getting thrown away after the promotion was over.

Digital printing and small businesses became good friends, and with digital printing’s help, small businesses finally got some recognition in the professional community.

 Thanks to their friendship with digital printing, short run print projects were more affordable than ever; giving small business an opportunity to grow and promote their brand better than ever.

Small businesses and digital printing remain good friends to this day.

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Digital printing levels the playing field between the rich and the poor. Digital printing cuts cost by eliminating set up fees and using less expensive materials; making it perfect for short run posters, flyers, or large outdoor signage.

Don’t feel limited anymore. We want to help you succeed. Contact us today and find out how Alexander’s can be your digital printing solution.