There is a trend online where fans, followers and likes are becoming the bottom line for businesses. Some companies go to great lengths, and spend a significant amount of their budget to increasing their social media following.
How valuable are Facebook likes?
While some businesses are skeptical of the value of Facebook likes, the latest social media statistics show that investing in your company’s social media can provide a return on more than just money.
Businesses that invest in their Facebook activity acquire new customers, but also see an increase in brand loyalty, customer satisfaction, and obtain access to detailed market data.
To help you understand the value of Facebook likes, social media marketing researchers at Lab 42 created this infographic report.
Make friends out of your customers by interacting and giving them special offers exclusively through Facebook. Try and maintain a healthy balance of engaging content and promotional material, but post daily.
If you’re company could use more Facebook likes, contact us at Alexander’s. We’ll help you design a strategy that will get you the following you deserve.
